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Fall Food
Styling Workshop

San Francisco, September 2018

A brand new food styling intensive dedicated to teaching the art of food styling for photography
to both budding and experienced food bloggers and aspiring stylists.  

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the dates:

9/15 (live webinar) + 9/21 (welcome dinner) + 9/22 (in studio) 

The location:

A gorgeous working food photography studio in San Francisco.

the investment:

$1,395.00


WHAT'S INCLUDED: 

  • A live webinar “pre-production call.”
  • A welcome dinner + an evening of live food styling instruction.
  • A jam-packed studio day of hands-on cooking, food styling, instruction + demonstrations.  Includes lunch + family dinner.
  • One-on-one feedback prior to shoot day to create your custom shot list.
  • A post-wrap party (read champagne, high fives, and image review.)

** PLUS: Exclusive Bonuses **

  •  A core food styling kit with all the tools you’ll need to style like a pro.
  • Ongoing opportunities to continue your food styling education with fresh styling content shared through an online community.

IN DETAIL: 

One week prior to our shoot we’ll have a live webinar “pre-production call” to lay a solid foundation for an immersive shoot day and collaborate on your custom shot list.  You'll get ahead on your content creation at the same time you’re honing your food styling skills!  We’ll dive deep into photo composition, propping, food styling to light and angle and more in order to maximize your time on set.  Friday evening we’ll welcome you with dinner, your styling kit, and live instructional food styling demonstrations.  

Saturday morning begins early at the iconic Ferry Plaza Farmer’s Market in San Francisco.  We’ll shop the most beautiful produce and return to the studio to cook and shoot our way through recipes and food styling stations designed to give you the most well-rounded exposure to various food styling techniques.  Lunch and snacks will be provided and our culinary creations of the day will supply us with a family style dinner.  Once we're wrapped we'll pop the champagne and celebrate the day with high fives and a super informative image review session, plus next steps to continue your styling education.  

 

Topics covered throughout the workshop include:

Defining your edible brand

Food styling as story telling.  Learn how to use food to create your unique edible aesthetic, develop a signature photo and food style, and deliver a consistent brand experience for your readers.

Equipping your food styling kit

You'll learn to use your core food styling kit as well as other unique food styling tools to bring life and longevity under the lens to your food.

The food styling approach

Five food styling questions to filter every food photo you take through.

The perfect pair:  food + props

Learn how to select and compose props to compliment your food and elevate your story then build on that with practical advice on how to create a signature prop collection.  Even with space and $$ constraints.

Food styling fundamentals

Learn to select the right recipes for food photography (or how to write your own), how to shop and source ingredients, how to style your food for different lighting set ups and camera angles, principles of plate composition, plus lots of tips on cooking for the camera and more.

Hands-on food styling

Time to get your hands dirty!  Cook, style, and shoot a thoughtful selection of recipes from beginning to end with a wealth of real time advice, troubleshooting tips, and food styling tricks.  You’ll rotate through food styling “stations” to give you well rounded exposure to different styling techniques and an arsenal of images to add to your blog or portfolio.


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Hi!

My name is Abby.  I'm a professional food stylist in San Francisco and I've poured my heart, soul, and 8 years of experience into every detail of this new food styling intensive.  With what I do, I want to help you do your thing better too.  

Our studio location is GORGEOUS and the workshop is hands-on and overflowing with the most relevant content to enhance your skills as a food photographer/blogger/stylist.

I hope you'll join me!  

 

 

FAQs

What is the cost of the food styling workshop?

$1,395.00 plus the cost of Saturday morning farmer's market groceries.  All pantry items for your recipes will be provided.

Who is this food styling workshop for?

This course is for food bloggers, food photographers, and aspiring food stylists looking to hone their food styling skills.  Styling and photography go hand in hand but please note this is not a course in photography.  Food bloggers you should own your own camera and be familiar with it’s functions in manual mode.  If you're an aspiring stylist there will be a separate set provided for you. 

I can make the studio date but I'm booked up the day of the webinar.  Should I still sign up?

Absolutely.  If you're free on the studio day but can't make the live webinar, not to worry.  Although attending live is ideal, the pre-production call will be recorded and available for review prior to our studio day.

What is the refund policy?

Because this workshop is LIVE, the registration fee is nonrefundable.  It can, however, be transferred.  

What if I can’t make this one?

Sign up to get notified of the next one!  Live workshops will be hosted with the seasons.  You can also register for the online version. 

What should I bring?

If you're a food blogger, your camera, tripod, and laptop.  

What if I’m coming from out of town?

Amazing.  Please note that transportation and lodging are not included in the price of the workshop.  If you have questions on travel please email me.

What if I’m not a photographer and I just want to learn food styling?

Awesome.  This course is most definitely for you too!  You’ll get a solid foundation in the fundamentals of food styling and great exposure to the job itself.  This course will jump start your styling career and is guaranteed to make you more marketable as an assistant for an apprenticeship.

Still have questions?

Shoot me an email at inquire@abbystolfo.com


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